For agencies, brands and LinkedIn creators: why qualified human engagement beats bots, how to launch a campaign, case studies and best practices.
Articles
Crowdsourcing in France: how brands mobilise a paid crowd for engagement — Marketing crowdsourcing — mobilising a paid and identified crowd to engage a brand — has become a mature channel in France, halfway between micro-influence and programmatic advertising. Market estimated at ~€150M in 2026 (+18%/year), framed by the 9 June 2023 commercial-influencer law, the DAC7 directive and the Digital Services Act. This pillar guide sets the vocabulary, details the 5 dominant use cases, compares costs to micro-influence, demystifies the "click farm", and gives the 4 criteria to choose a compliant platform.
Authentic LinkedIn engagement: why pods and bots no longer work in 2026 — Since 2023, LinkedIn has declared war on engagement pods, bots and automation tools. Result: accounts playing that game saw their reach collapse. Here, in 2026, is how the algorithm really works, what LinkedIn considers authentic engagement, and the only sustainable methods to boost a B2B publication.